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October 14, 2003

Bambi or Terri?


From an article on advertising strategies for pizza restaurants:
"Here’s image advertising in a nutshell," Karington began. "You’re looking to get a wife from a service, and you’re going to choose from two women based on their descriptions of themselves.

"One says, ‘My name is Bambi, I’m tan, I have a great figure, I like to dance and I’m a brunette. Please choose me.’

"The other talks about how she’ll do everything to make you happy, how she’ll give you back rubs, take care of the children you’ll have together, do the shopping and fulfill your desires. And then at the end she says, ‘My name is Terri. Please choose me.’

"One ad is all fluff and the other says ‘this what I’m going to do for you.’ Guess which one gets the most attention?"
For me, the choice is easy—who wouldn't prefer the mysterious charms of the undulating, tan and curvaceous Bambi to the tiresome Terri, who promises too much, presumes that children are on the menu and considers her name to be a mere afterthought to conversation?

The article itself considers the answer to this question to be so obvious that it makes no further comment on it. I imagine that the correct choice is Terri—but perhaps I'm wrong about that, also?
Posted by tplambeck at 10:15 PM

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