What's the correct model for people's filtering of interesting online "content" (I hate that word, but what else is there?): looking at photographs, reading of books, papers, encyclopedias; reading poems, listening to music---whatever. I often suspect absolutely no one is reading this blog [it only mildly troubles me existentially, because I'd probably be writing it for myself in some kind of journal, anyway, if blogs didn't exist]---yet I often come across people telling me, in person, that they do. The number of people who have told me in person that they read this blog is probably ten times the number of people who have left a comment during its long lifetime. I'm always surprised. "Shocked" would be more accurate. Or, when I post a photo to flickr that I find mildly more interesting than others (most of my photos are boring, even to me), I notice that more people "view" it. The public's assessment of my contribution usually closely corresponds to my own prior notion of its worth. When I took the photo of Steve Jobs using an iPhone prior to its release, I thought, "well, that's kind of interesting," and I got thousands of views in the first ten minutes after it was posted, and it ran up to 100,000 in the first day. So: how to model it? If "practically no one" is looking at stuff, why does the stuff that is more interesting catch on? I certainly don't think of myself as a sort of "hair trigger" that would rapidly amplify to others things I find interesting---surely others aren't, either? I thought my Youtube video of a diet coke can saying "Merry Christmas" was interesting, and sure enough, it has 350,000 views (or something like that). Paul Olson, a professor of English at the University of Nebraska long ago, once said to me "People think that good art is often ignored, that things need to be 'discovered,' and so on, but that is not true. The good art is always discovered, or nearly so" (quotation very much approximate). But how?